Feasibility studies evaluate alternatives in terms of
ACost-effectiveness
BEase of performance
CRisk
DSafety
EAll or part of A through D
122 The profitability and technical data studies are provided in report format to owners and funders for acceptance. This type of report, used to solicit funding, is referred to as a(n) _____.
A. Project feasibility study.
B. Economic evaluation analysis.
C. Risk management manual.
D. Prospectus.
E. None of the above
fessionals reveal their favorite methods.
Comfort with food. When diet expert Judith Wurtman is stressed out, she does what a lot of people do this time of year: she reaches for food .But in her case, it’s a healthy rice cake or two. “My research suggests that carbohydrates (碳水化合物) raise levels of a brain chemical, which has a calming effect on the entire body,” says the MIT research scientist. “So signs of stress — such as anger, tension, and inability to focus — are eased.”
Run from your problems. Dr. Kenneth H. Cooper, who popularized aerobics (有氧运动) through his1968 book by that name, handles his own stress with a daily after-work run. He knows that physical activity reduces anxiety and depression. “Aerobic exercise is the best way to dissipate stress,”says Cooper.
Look to the light side. On his way to the hospital where his father was to have surgery Joel Goodman shared a hotel bus with anxious relatives of several patients. The driver began telling his stressed-out passengers a few jokes. “Then he did some magic tricks that had my mother and me laughing.” Goodman says. “In that five-minute ride he taught us that humor can lessen our stress.”
The surgery was successful, and Goodman was so moved by his experience that he researched laughter’s power. “A good laugh relaxes muscles, reduces blood pressure, restrains stress-related hormones and enhances the immune system (免疫系统),” he says.
Go green. Coffee, loaded with hidden sources of caffeine, stimulates (刺激) the nervous system and can make you feel stressed more easily. That’s why Arizona Doctor Andrew Weil, author of best seller Spontaneous Healing, does not take caffeine. “When I want gentle energy, I drink green tea. It contains a caffeine-like element”, Weil says. It also contains compounds that, some studies suggest, have anti-cancer effects.
16. The following are ways to free you from stress EXCEPT__________.
A. looking at things in a more relaxed way
B. getting a lot of sleep during the day
C. eating some food with carbohydrates
D. doing some aerobic exercise
17. Eating or drinking the following can be helpful in freeing you from stress EXCEPT________.
A. drink green tea B. eat some bread
C. eat some rice cake D. drink a lot of coffee
18. A good laugh is very helpful EXCEPT to__________.
A. reduce blood pressure B. restrain stress-related hormones
C. enhance the immune system D. take a holiday
19. What is the meaning of the word “dissipate” in the part “Rum from your problems”?
A. lessen. B. Depress. C. Disturb. D. Level.
20. Which of the following group of people can have a happier life, according to passage?
A. Those who are continuously eating something.
B. Those who are always engaged in working.
C. Those who use right methods to reduce tension.
D. Those who study medicine or psychology.
of friends.Our social connections make us healthier and more resilient to stress.Maintaining long lasting,healthy friendships is worth the effort!
Feasibility studies occur in which life cycle phase (s)?
A.Conceptual
B.Conceptual or Development
C.Execution
D.Preliminary planning
E.any life cycle phase
Advertisers use many methods to get us to buy their products.One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives.Advertisements show us who we aren't and what we don't have."Why don't I have any dates (约会)?" a good-looking girl sadly asks in a commercial."Here," replies her roommate, "Try Zoom tooth-paste!" Of course she tried it, and immediately the whole football team falls in love with her."That's a stupid commercial," we might say.But we still buy Zoom tooth-paste out of fear of being unpopular and having no friends.
If fear is the negative motive (动机) for buying a product, then wanting a good self-image is the positive reason for choosing it.Each of us has a mental picture of the kind of person we would like to be.For example, a modern young woman might like to think that she looks like a beautiful movie star.A middle-aged man might want to see himself as a strong, attractive athlete.Advertisers know this.They write specific ads to make certain groups of people choose their products.
Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.These experts tell advertisers about the motives of fear and self-image.They also inform. them about recent studies with colors and words.They have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical (同一的、 相等的) product with different colors.
Many people believe that advertising does not affect them.They like to think they make wise choices.Unfortunately, they probably don't realize the powerful effect of advertising.They may not clearly understand that advertisers spend billions of dollars each year in aggressive (强有力的) competition for our money, and they are extremely successful.
1.What’s the purpose of advertising()?
A.To introduce people the feature of the goods.
B.To have people to buy new products on the market.
C.To make people know how to use the products.
D.To tell people how to save money while buying goods.
2.One of the disadvantages of advertising is to().
A.lead people to buy bad-quality things
B.make people confused about choosing goods
C.make people buy more things than needed
D.inform. people the products’ benefits
3.Advertisement may make people think that()
A.their lives are not good enough
B.their behaviors are imperfect
C.they don’t have enough money to buy things
D.they look poor without buying advertise goods
4.What can psychologists tell the advertisers()
A.The reasons for bad sale of some goods.
B.What brand is better than others?
C.How to control the qualities of goods.
D.People’s opinions about current colors.
5.It’s implied in the last paragraph that those who don’t believe
advertising().
A.should refuse to buy goods advertised
B.may also be influenced by advertising
C.have more freedom to buy things than others
D.can save money without buying the advertised goods
A . Performing feasibility studies
B . Proposal preparation
C . being close to the customer
D . Maturity
E . None of the above are universal characteristics