题目内容
（请给出正确答案）
A．have been used
B．will be used
C．is being used
D．has been used
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Then came the 20th century and its burst of technology. Suddenly people were talking across oceans, flying across continents, hearing broadcasts that reverberated around the planet. Language spread faster than ever. The world wars carried American and British soldiers around the world, pollinating English as they went. When World War Ⅱ ended, the English language was barreling (高速行驶) forward on the shoulders of American capitalism — McDonald's and Coca-Cola, Rambo and MTV, munitions (军火) and computer technology.
Currently, about 80 percent of the information stored on computer systems worldwide is in English. Two-thirds of the world's science writing is in English, and English is the main language of technology, advertising, media, international airports, and air traffic controllers. Today there are more than 700 million English users in the world, and over half of these are non-native speakers, constituting the largest number of non-native users than any other language in the world.
What is the main topic of this passage？
A．The expansion of English as an international language.
B．The number of non-native users of English.
C．The French influence on the English language.
D．The use of English for science and technology.
Creative industry, one of the keys to economic transformation, enables innovation and improves productivity across other sectors within the economy.Its production includes media, live arts, design, visual arts and scientific discovery.
Internet is the driving force behind the creative economy, in which people’s ideas, skills and creativity should count for all.People from all backgrounds should be able to come up with good ideas given the right skills and opportunities.Digital technology makes it possible to cut out the “middle men” and allow artists to deal directly with their audience.And that might be the best thing to happen to artists in hundreds of years.
In the past Shanghai took for granted its strengths in many industries.Shanghai is facing a potential creativity challenge as its old industries face new sources of competition.The promotion of creative industry could be easy for Shanghai’s efforts to recast its own image.
6.Where was the term “creative industry” originated？()
A.In U.S
B.In China
C.In the United Kingdom
D.Not mentioned
7.Which sector does creative industry not relate to ()？
A.Advertising
B.Computer programming
C.Movie making
D.Clothes making
8.What role does creative industry play in the nation’s economy？()
A.It improves productivity across other sectors within the economy
B.It improves productivity of other sectors within the creative industry
C.It enables the transformation of industry innovation
D.It helps to boom the development of visual arts
9.What have artists been trying to do in the past hundreds of years？()
A.To cut out the “middle men”
B.To deal directly with their audience
C.To come up with good ideas
D.To give the right skills and opportunities
10.Why is Shanghai facing a potential creativity challenge？()
A.Its old industries are meeting with new source of competition
B.It overlooked its strength in creative industry
C.It put too much emphasis on its old industries
D.It failed to recast its own image
New Light in Internet Service
A new internet service
Looking for "The Fugitive？" Didn't get enough "Eight Is Enough？" Would you like to "Welcome Back, Kotter" one more time？
Warner Brothers is preparing a major new Internet service that will let fans watch full episodes from more than 100 old television series. The service, called In2TV, will be free, supported by advertising, and will start early next year. More than 4 800 episodes will be made available online in the first year.
The benefit of the new technology
The move will give Warner a way to reap new advertising revenue from a huge trove of old programming that is not widely syndicated.
Programs on In2TV will have one to two minutes of commercials for each half-hour episode, compared with eight minutes in a standard broadcast. The Internet commercials cannot be skipped.
America Online, which is making a broad push into Internet video, will distribute the service on its Web portal. Both it and Warner Brothers are Time Warner units. An enhanced version of the service will use peer-to-peer file-sharing technol0gy to get the video data to viewers.
Warner, with 800 television programs in its library, says it is the largest TV syndicator. It wants to use the Internet to reach viewers rather than depend on the whims of cable networks and local TV stations, said Eric Frankel, the president of Warner Brothers' domestic cable distribution division.
"We looked at the rise of broadband on Internet and said, 'Let's try to be the first to create a network that opens a new window of distribution for us rather than having to go hat in hand to a USA or a Nick at Night or a TBS,'" Mr. Frankel said.
Warner's offering comes at a time when television producers and networks are exploring new ways to use digital technology to distribute programs.
The Competition among different distributors
Many of the recent moves include charging viewers for current programs. ABC has started selling episodes of some programs to download to Apple Pods for ＄1.99. And NBC and CBS announced last week that they would sell reruns of their top new shows for 99 cents an episode through video-on-demand services. CBS is working with Comcast and NBC with DirecTV. The CBS programs to be sold on Comcast include commercials, but viewers can skip them. The NBC programs on DirecTV and the ABC programs from Apple have no commercials.
Of the media companies' new experiments, Peter Storck, president of the Points North Group, a research firm, remarked, "They are saying let's take the plunge, put the content out there, and figure out how to monetize it." Programs on In2TV will range from recently canceled series like "La Femme Nikita' to vintage shows like "Maverick" from the early 1960's . Other series that will be available include "Chico and the Man," "Wonder Woman" and "Babylon 5."
"The company will offer a changing selection of several hundred episodes each month, rather than providing continuous access to all the episodes in a series," Mr. Frankel said, "so as not to cannibalize (拆分) potential DVD sales of old TV shows."
"And in the future, when Warner negotiates with cable networks to syndicate popular programs," Mr. Frankel-said, "the price will be higher if the network wants it kept off the Internet."
For AOL, the In2TV deal is part of a broad strategy to create a range of video offerings to attract people to its free AOL. com portal. It already offers some video news and sports programs from CBS News, ABC and CNN.
At the same time, it is creating programming aimed at women and young people, including an online reality series called "The Biz," giving contestants the chance to become a music producer, in conjunction with the Warner Music Group (which is no longer owned by Time Warner).
Next month AOL
A．Y
B．N
C．NG
A.across
B. in
C. throughout
D. during
A.much
B.fascinating
C.every
D.good
s stores.
A.join
B.attract
C.stick
D.transfer
A.distorted
B.denoted
C.denounced
D.disclosed
In talking about advertising, one should not think only in terms of a commercial on television, or an advertisement in the newspapers or periodicals. In its widest sense, advertising includes a host of other activities such as packaging, shop displays and—in the sense of communication—even the spoken word of the salesman. After ail, the resources of advertising are to be found in the market place.
For many years it was considered that it was enough to produce goods and supply services. It is only more recently that it has become increasingly understood that the manufacture of goods is a waste of resources unless those goods can be sold at a fair price within a reasonable time span. In the competitive society in which we live, it is important that we go out and sell what we have, and advertising plays an important role in this aspect, whether selling at home or in export markets.
About two percent of the UK gross national product is relied on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Certainly, advertising does try to attract the interest of the potential consumer, but if the article when purchased dries not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.
According to the text advertising is important to ______.
A．every potential consumer in the world
B．large countries in the world
C．people with a high standard of living
D．a large number of people in the world
After the British Broadcasting Corporation (BBC) was founded in 1927, the particular style. of speech of the BBC announcers was recognized as Standard English or Received Pronunciation (RP) English.Now, most people still consider that the pronunciation and delivery of BBC announcers is the clearest and most understandable spoken English.
English has had a strong association with class and social status.However, since the Second World War there has been a considerable change of attitude towards speech snobbery, and hallmarks of class distinction such as styles of speech have been gradually discarded, especially by the younger generation.
As the need has arisen, new words have been invented or found from other languages and incorporated into English.Similarly, old words and expressions have been discarded as their usefulness has diminished or the fashions have passed.This also happens to styles and modes of speech which became fashionable at a particular time and in specific circumstances.
By the end of the 1960s it became apparent that it was not necessary to speak Standard English or even correct grammar to become popular, successful and rich.The fashionable speech of the day was no longer the prerogative of a privileged class but rather a defiant expression of class lessness.
The greatest single influence of the shaping of the English language in modern times is the American English.Over the last 25 years the English used by many people, particularly by those in the media, advertising and show business, has become more and more mid-Atlantic in style, delivery and accent.
In the 1970s, fashion favoured stressless pronunciation and a language full of jargon, slang and “in” words, much of it quite incomprehensible to the outside world.What is considered modern and fashionable in Britain today is often not the kind of English taught in schools and colleges.
1.Which one of the following is NOT true？
A.The use of the English language has not changed much in this century.
B.The BBS announcers speak Standard English.
C.English has no association with class and social status now.
D.Young people all speak English in the same way.
2.What does the author imply by saying “there has been a considerable change of attitude towards speech snobbery” (Para.3)？
A.People all speak English like BBC announcers.
B.There is a great change of attitude about how English should be spoken.
C.Some people still think their way of speaking is inferior.
D.Most people don’t believe their way of speaking is inferior.
3.According to the author, there was a trend in the U.S.for the young people _________.
A.to speak Standard English.
B.to speak English without class distinction
C.to speak English with class distinction
D.to speak English with grammar mistakes
4.The word “mid-Atlantic” in the passage (Para.6) probably means _________.
A.American and European
B.American and British
C.the Atlantic Ocean
D.in the middle of the Atlantic Ocean
5.It can be concluded from the passage that ________.
A.Standard English is taught in school and colleges
B.the young people are defiant because they refuse to speak standard English
C.English language is influenced by American English in the last 25 years
D.there has been a great change in the English language in this century
