Every product on the market has a variety of costs built into it before it is ever put up

第1题

As a medium of exchange, money permits the separation of exchange into the two distinct ac

ts of buying and selling, without requiring the seller to purchase goods from the person who buys his products, or vice versa. Hence producers who know they will be paid in money, can concentrate on finding the most suitable outlet for their goods, while buyers who will pay in money, can concentrate on finding cheapest market for the things they wish to purchase. Specialization, which is vital to an advanced economy, is encouraged, because people whose output is not a complete product but only a part of one in which many others are involved can be paid an amount equivalent to their share of the product.

Another advantage of money is that it is a measure of value, that is, it serves as a unit in terms of which the relative values of different products can be expressed. In a barter economy it would be necessary to determine how many plates were worth one hundred weight of cotton, or how many pens should be exchanged for a ton of coal, which would be a difficult and time-consuming task. The process of establishing relative values would have to be undertaken for every act of exchange, according to what products were being offered against one another, and according to the two parties'desires and preferences. If I am trying to barter fish bananas, for example, a lot would depend on whether the person willing to barter fish for bananas, for example, a lot would depend on whether the person willing to exchange bananas is or not keen on fish.

Thirdly, money acts as a store of wealth. It is difficult to imagine saving under a barter system. No one engaged on only one stage in the manufacture of a person could save part of his output, since he would be producing nothing complete. Even when a person actually produced a complete product the difficulties would be overwhelming. Most products deteriorate fairly rapidly, either physically or in value, as a result of long storage; even if storage were possible, the practice of storing products for years on would involve obvious disadvantages-imagine a coal-miner attempting to save enough coal, which of course is his product, to keep him for life. If wealth could not be saved, or only with great difficulty, future needs could not be provided for, or capital accumulated to raise productivity.

Using money as a medium of exchange means that______.

A．you have to sell something in order to buy something

B．you have to buy something in order to sell something

C．you don't have to buy something in order to sell something

D．the seller and the purchaser are the same person

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第2题

回答下列各题： Creative Teams and Management WhenColgatelauncheditsthenrevolutionary Col

回答下列各题： Creative Teams and Management When Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the months after the toothpastes six-country rollout, the products market share reached a meager 1% ) --one-fifth of the companys projections. What went wrong？ A new round of market research found that the original launch strategy muted the "breakthrough" message; the ads positioned the new toothpaste as a line extension instead of a revolutionary advance, and the public just didnt buy the products broad claims. Up to this point,Colgates president, Bill Shanahan, had attended only quarterly review meetings; now he rolled up his sleeves to rescue the product, establishing a worldwide marketing team and meeting regularly with global business vice president Kathleen Thomhill and CEO Reuben Mark to follow the teams progress. Shanahan and others at the very top sifted through the research and took part in the advertising development meetings, working elbow to elbow with the marketing team renamed colgate Total, and promoted with a retooled ad campaign that stressed the toothpastes 12-hour protection, the product was a hit in most of the103 counties outside the United States. Shanahan continued to lavish personal attention on the product, putting Colgate Total under the direct supervision of Jack Haber, the worldwide director of consumer oral care products, and committing $ 35 million and a team of 200 employees to the project.With that kind of senior-level backing, Harber pulled out the stops, spending $ 20 million to promote Colgate Total to U. S. dentists alone. Within two months of its domestic launch in 1997, the product captured 10. 5% of the U. S. toothpaste market andwithin six months muscled perennial champ, Procter& Gambles Crest, out of first place. Colgate Total has remained number one ever since. What transforms a good product idea like Colgate Total into a blockbuster？ We spent ten years studying more than 700 new product development teams and interviewed over 400 project leaders, team members, senior executives, and CEOs intimately involved in product development and launch. Of the hundreds of teams we studied, just 7% of them -- 49 in all --created products that scored a perfect ten on oar measure of blockbuster success. To achieve that score, products had to reach or exceed company goals, customer expectations, profit and sales targets, garner company and industry awards, and attract national attention. Products dont become blockbusters without the in-tense, personal involvement of senior management -- usually a CEO or division head. In every case studied, top management played an intimate, active, often daily role. This approach has been out of favor for decades, creative teams, as the thinking goes, should be empowered by management and then left alone. Too much attention stifles innovation. To that we say "Baloney". Our work shows that, in the best case, management involvement should start on day one. Ideally, senior managers work closely with product team to establish must-have features and then help clear a path for the team. Top managers control resources, rules and cut through red tape. And,crucially, senior managers serve as cheerleaders and visionaries, broadcasting a message of organizational commitment that attracts buy-in at all levels of the company. What happened to Colgate’S new toothpaste？

A.The results ran contrary to the company’S expectation．

B.It achieved a great success．

C.It took a great portion of market share．

D.The new technology was not popular among customers．

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第3题

Every product on the market has a variety of costs built into it before it is ever put up

for sale to a customer. There are costs of production, transportation, storage, advertising, and more. Each of these costs must bring in some profit at each stage: truckers must profit from transporting products, or they would not be in business. Thus, costs also include several layers of profits. The selling price of a product must take all of these costs(and built-in profits) into consideration. The selling price itself consists of a markup over the total of all costs, and it is normally based on a percentage of the total cost.

The markup may be quite high 90 percent of cost or it may be low. Grocery items in a supermarket usually have a low markup, while mink cost have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.

While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style. of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.

Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low-priced item. Then a higher priced item is presented as a better alternative.

A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high-priced products are usually priced in this manner. For some reason $7995 has more appear to a potential car customer than $8000.

Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.

We learn from the second paragraph, ______.

A．reducing cost is the surest way to increase profits

B．profits depend on how fast goods are moving

C．fair markup promise the greatest profits

D．lower markup brings reasonable profits

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第4题

Junk Hunting淘旧货Anyone who thinks exploration always involves long journeys should have

Junk Hunting

淘旧货

Anyone who thinks exploration always involves long journeys should have his head examined.Or, better, he should put on his oldest clothes and go off in search of a junk shop. There are three kinds—one full of discarded books, one full of discarded Government equipment, and one full of discarded anything.A junk shop may have four walls and a roof,or it may be no more than a trestle-table in an open air market;but there is one infallible test:no genuine junk shopkeeper will ever pester you to make up your mind and buy something. And you are no true junk shopper if you march purposefully round the shop as if you knew exactly what you wanteD．You must browse, gently chewing the cud of your idle thoughts, and nibbling here and there as a sight or a touch of the goods that lie about you. Yet you must also possess a penetrating glance, darting your eyes about you to spot the treasures that may lurk beneath the rubbish. This is what makes junk shopping such a satisfying voyage of exploration. You never know what interesting and unexpected thing you may discover next. For in a true junk shop, not even the proprietor is always quite sure what his dusty stock conceals. There is always the chance that you may pick up a first edition, a pair of exotic ear-rings, a piece of early Wedgwood china, or a cine camera—and possess it for the price of fifty cigarettes.

But this kind of treasure hunt is only a sideline to the true junk shopper. The real attraction lies in finding something that catches your own especial fancy, though everybody else may pass it by. An ancient tarnished clock, whose brass beneath your hands will shine anew; empty boxes that you can see transformed into the framework of a bookcase; an old bound volume of magazines of three-quarters of a century ago, which will shed strange sidelights on the ways our great-grandparents behaved and looked at life.

When you begin junk shopping, half the attraction is that you go with absolutely no intention of buying anything. You spend your first couple of Saturday afternoons ambling around among dusty shelves, savouring a page or a chapter as you please, or fingering the piles of oddments that litter counters or tables. At first, be warned, don't try to buy. You may, indeed you should, ask the price of this and that; but just to give you an idea of what the junk shopkeeper thinks you might be willing to pay him.

Later, you will find yourself returning a second and third time to something that has caught your fancy. And when you can hold back no longer, bargaining begins in earnest. This is the other great attraction of the true junk shop. Not only may it hold every conceivable product from every imaginable country; it also transports you to the mediaeval market place or the oriental bazaar, where no price is fixed until buyer and seller have waged a friendly war together, and proved each other's mettle. And this is where your old clothes become important: let no one take you for a rich connoisseur, or you will find yourself paying a rich man's prices. And avoid at all costs the suspicion of an American accent, or in spite of the good nature of all good junk shopkeepers, you will be for it.

The author equates junk shopping with exploration because both involve______.

A．traveling long distances

B．careful preparation

C．a spirit of adventure

D．discovering unheard of places

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第5题

If there is a shortage of any product, prices of that product go up.（英译中）

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第6题

我们通常所说的陈列标准（merchandising basic）涵盖哪些内容（）

A.the product is shown and correctly assembled

B.the product is clean and in perfect condition

C.the product is available to visitors for immediate take-away

D.the product has a complete price tag

E.the product has enough stock and is in the correct location

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第7题

27The primary consideration of product management is to know the _____. A.probability of p

27 The primary consideration of product management is to know the _____.

A. probability of product's performance with specified parameters

B ability the product has to perform. its intended function

C. ability of a product to be produced within existing parameters

D. functionality the product will provide over its useful life

E. All of the above

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第8题

过程,加工,处理（）

A.process

B.produce

C.product

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第9题

Tips for Team Building

When you think of team building, do you immediately picture your group off at a resort playing games or hanging from ropes? Traditionally, many organizations approach team building in this way but, then, they wonder why that wonderful sense of teamwork that had been displayed at the retreat or the seminar fails to impact long term beliefs and actions back at work.

I'm not averse to retreats, planning sessions, seminars and team building activities — in fact I lead them — but they have to form. part of a much larger teamwork effort. You will not build teamwork by “retreating” as a group for a couple of days each year, instead you need to think of team building as something you do every single day.

• Form. teams to solve real work issues and to improve real work processes. Provide training in systematic methods so the team expends its energy on the project, not on trying to work out how to work together as a team to approach the problem.

• Hold department meetings to review projects and progress, to obtain broad input, and to coordinate shared work processes. If there is friction between team members, examine the work processes they mutually own — the problem is not usually their personalities; instead, it is often the fact that the team members haven't agreed on how they will deliver a product or service, or the steps required to get something done.

• Build fun and shared occasions into the organization's agenda — hold pot luck lunches, take the team to a sporting event, sponsor dinners at a local restaurant, go hiking or go to an amusement park. Hold a monthly company meeting, sponsor sports teams and encourage cheering team fans.

• Use ice breakers and teamwork exercises at meetings — these help team members get to know each other, share details about each others lives, and have a laugh together.

• Celebrate team successes publicly. There are many ways you could do this, for instance by buying everyone the same T-shirt or hat, putting team member names in a draw for company merchandise and gift certificates. The only thing limiting you is your imagination.

If you do the types of teamwork building listed above, you'll be amazed at the progress you will make in creating a teamwork culture, a culture that enables individuals to contribute more than they ever thought possible — together.

操作提示：正确选T，错误选F。

1.Team building event is traditionally related to playing games at resort.

2.The author claims that playing games together is as important as form. teams to solve real work issues and to improve real work processes for team building.

3.“Retreat” in the first paragraph means withdrawal of troops after a defeat.

4.Ice breaking motivates team members compete with each other.

5.A good teamwork culture enables individuals make more efforts together.

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第10题

They are trying to make a new product——the world's smallest __________ robot.A、ham

They are trying to make a new product——the world's smallest __________ robot.

A、hammer

B、humane

C、humanoid

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